Gary Lupyan, PhD

Associate Professor

Department of Psychology

1202 W Johnson St. Rm. 419
Madison, WI 53706 

(608) 262 4333
Picture of Gary Lupyan


PhD 2007, Carnegie Mellon University and the Center for the Neural Basis of Cognition
MS 2005, Cognitive Psychology, Carnegie Mellon University
BA 2002, Cognitive Science, Cornell University


Dr. Lupyan's main interest in perception is studying how knowledge, expectations, and task demands influence visual perception. A main focus is on how language impacts moment-to-moment perceptual processing, for example examining how hearing a word can make an invisible image visible, how knowledge of what color something is can impact color appearance, and how a meaningful word can look sharper than a meaningless word. He also studies the extent to which human cognition is influenced by experience with and use of language, and questions surrounding the origin and evolution of language.