Sha Luo
Department of Life Science Communication
Graduate Student
1545 Observatory Drive,
Madison, WI, US
Biography
Keywords: visual attention, eye-tracking, face perception, credibility and trust, human–AI interaction
Advisor: Nan Li
Education
BS 2017, Communication and Rhetorical Studies, Syracuse University
MA 2020, Bilingual/Bicultural Education, Columbia University
MA 2021, Communications, John Hopkins University
Research
My research focuses on computational communication and AI-mediated visual content. I study how vision-language models and generative AI systems interpret and produce social signals such as gender, emotion, and credibility. My work combines computational methods with experimental approaches to understand how audiences perceive and respond to AI-generated visuals, especially in contexts such as science and risk communication.